Accredited By: KHDA
Delivery: Blended Learning Format
In the UAE, Qatar, Kuwait and the wider GCC, HR is no longer just paperwork. Organizations expect structure, compliance awareness, and professional clarity. This program gives you that structure.
Compare ChatGPT, Claude, Jasper, and Copy.ai, understand where human judgment still matters, and set up a prompt library.
Use prompt frameworks to preserve brand voice, apply multi-step prompting for longer projects, and test AI against human copy.
Write ads, emails, landing pages, and social copy, generate subject lines, CTAs, and hooks, and build a campaign pack using AI.
Create a brand voice guide for AI use, apply a structured editing process, check facts, and reduce hallucination risk.
Build a brief-to-draft-to-publish workflow, use AI for bulk variations, and produce a full copy portfolio piece as your capstone.
You will not simply study HR. You will understand how to operate as a professional HR contributor.
AI Copywriting Essentials teaches you to produce marketing copy faster without losing the quality or voice your brand depends on. You learn to choose the right AI writing tool, prompt it for clear and consistent output, and edit drafts to a publishable standard across ads, emails, landing pages, and social content.
The program also covers brand voice governance, SEO copywriting without keyword stuffing, and building a scalable brief-to-publish workflow closing with a capstone where you produce a complete copy portfolio piece.
Across UAE, Qatar, Kuwait, and the wider GCC, employers recognize HRCI certifications as proof of structured HR competency. This certification strengthens your profile beyond local experience.
This program suits anyone who writes marketing copy and wants to produce more of it, faster, with better brand consistency — no prior AI tool experience required.
Your role shifts from operational leader to business partner.
Prompt AI for usable copy across formats so you spend your time editing and improving rather than starting from scratch.
Create a voice guide the AI follows and apply a structured editing process so every piece sounds like your brand, not a chatbot.
Build a repeatable brief-to-draft-to-publish process that increases your output without increasing your workload.
Use AI writing tools to generate clear, brand-aligned marketing copy across multiple formats and channels.
Create and organise reusable prompts that consistently produce copy matching your brand voice and objectives.
Write ads, emails, landing pages, and social content using AI, with subject lines, CTAs, and hooks ready to deploy.
Apply editing, fact-checking, and brand governance processes to ensure every AI-assisted piece meets publishing standards.
4 topics covered
4 topics covered
4 topics covered
4 topics covered
4 topics covered
Introduction to Performance Max Campaign Foundations Creative Asset Development Building Campaigns in Google Ads Analysing and Optimising Performance 
Advanced Techniques for Scaling 
Integrating Performance Max into Wider Strategy 
Practical Workshop Learner satisfaction rate across all programs
AI Copywriting Essentials is a KHDA-accredited, eight-hour blended course that teaches writers and marketers to produce faster, on-brand marketing copy using AI writing tools.
The course is designed for copywriters, email marketers, business owners, and students or career changers who want to write marketing copy faster using AI.
No. The course is designed for beginner to intermediate level and requires no prior experience with AI writing tools.
The course covers AI writing tool comparison, prompt frameworks, multi-channel copywriting, brand voice governance, editing and quality control, and building scalable copy workflows.
Yes. Participants who successfully complete the program will receive a KHDA-accredited certificate in AI Copywriting Essentials.
The course covers ChatGPT, Claude, Gemini, Jasper, Copy.ai, Grammarly, Hemingway, Notion AI, Writesonic, and DeepL.
The course is delivered in a blended learning format.
Yes. The course includes hands-on exercises including testing AI against human copy, building a campaign pack, and producing a complete copy portfolio piece as a capstone.
