Accredited By: KHDA
Delivery: Blended Learning Format
In the UAE, Qatar, Kuwait and the wider GCC, HR is no longer just paperwork. Organizations expect structure, compliance awareness, and professional clarity. This program gives you that structure.
Explain AI, machine learning, and generative AI simply, review the landscape, and understand UAE and GCC market maturity.
Explore text, image, video, and audio tools, maintain brand consistency, understand SEO, GEO, and AEM, and ideate faster.
Use AI to improve paid media and ad variation, optimise email timing and personalisation, and apply segmentation and lead scoring.
Use AI-enhanced analytics, forecast conversion and customer lifetime value, track journeys, and build a meaningful dashboard.
Create a personal or organisational AI plan, discuss privacy and trust in the UAE, and identify skills needed through 2026.
You will not simply study HR. You will understand how to operate as a professional HR contributor.
AI in Marketing Foundations gives you a structured overview of how AI works across every major marketing function — content, advertising, CRM, analytics, and strategy — without requiring technical background. You learn what each AI application does, when it’s worth using, and how to evaluate it for your own work.
The program covers the UAE and GCC AI context throughout, closing with a capstone where you create a personalised 90-day AI implementation plan.
Across UAE, Qatar, Kuwait, and the wider GCC, employers recognize HRCI certifications as proof of structured HR competency. This certification strengthens your profile beyond local experience.
This program is open to all levels and suits anyone who wants a clear, practical understanding of how AI applies across marketing, no technical background required.
Your role shifts from operational leader to business partner.
Understand what AI actually does across content, ads, CRM, and analytics so you can evaluate tools and claims with confidence.
Get a working overview of AI's role across the full marketing stack in one day, not each application in isolation.
Leave with a 90-day AI implementation plan tailored to your role and organisation, not a generic checklist.
Explain how AI applies to content, advertising, CRM, analytics, and strategy with clarity and confidence.
Evaluate which AI applications deliver the most value for your business and prioritise accordingly.
Work confidently with foundational AI tools across content, ads, email, and analytics platforms.
Build a personalised AI plan with clear priorities, timelines, and skills development goals for your role.
4 topics covered
4 topics covered
4 topics covered
4 topics covered
4 topics covered
Introduction to Performance Max Campaign Foundations Creative Asset Development Building Campaigns in Google Ads Analysing and Optimising Performance 
Advanced Techniques for Scaling 
Integrating Performance Max into Wider Strategy 
Practical Workshop Learner satisfaction rate across all programs
AI in Marketing Foundations is a KHDA-accredited, eight-hour blended course that gives marketers a structured overview of how AI applies across content, advertising, CRM, analytics, and strategy.
The course is designed for marketing professionals, students, graduates, business owners, and non-marketing professionals who want a practical understanding of AI across marketing functions.
No. The course is open to all levels and requires no technical background. It is designed as a clear, practical starting point for understanding AI in marketing.
The course covers AI marketing foundations, AI for content and creative, AI for advertising and CRM, AI analytics and attribution, and AI strategy, ethics, and future skills.
Yes. Participants who successfully complete the program will receive a KHDA-accredited certificate in AI in Marketing Foundations.
The course covers ChatGPT, Claude, Gemini, Canva AI, HubSpot, GA4, Meta Ads AI, Google Performance Max, Jasper, Make.com, Semrush, and Midjourney.
The course is delivered in a blended learning format.
Yes. The course includes hands-on exercises including launching an AI-enhanced campaign, building a dashboard, and creating a personalised 90-day AI implementation plan as a capstone.
