Mastering Google’s AI-Powered Campaigns Across All Channels
The Performance Max in Practice program, accredited by KHDA, is built for marketers who already run Google Ads and want firmer control over where the AI takes their budget. This program develops your judgment to direct Performance Max with intent and strengthens your skill in campaign preparation, creative decision-making, and performance diagnosis.
Accredited By: KHDA
Delivery: Flexible delivery options – Live Online, Classroom, Blended Formats
In the UAE, Qatar, Kuwait and the wider GCC, HR is no longer just paperwork. Organizations expect structure, compliance awareness, and professional clarity. This program gives you that structure.
Set clear objectives and KPIs, establish accurate conversion tracking, and prepare the product feeds and audience signals your campaigns depend on before launch.
Build image, video, and text assets that work across multiple channels, aligned to brand and message, in the combinations that perform.
Create and configure Performance Max campaigns step by step, with the budgeting, bidding, and structure that hold up under scale.
Use the Insights Tab to monitor results, troubleshoot underperformance, and run iterative optimisation for stronger ROAS and CPL.
Apply value-based bidding, listing group segmentation for eCommerce, and creative testing to scale what works and cut what doesn’t.
You will not simply study HR. You will understand how to operate as a professional HR contributor.
Performance Max in Practice is a hands-on program that takes marketers through the full lifecycle of Google’s AI-driven campaign type. In this course, you move from setup and data preparation to optimisation and advanced scaling, working directly in the Google Ads interface rather than from slides.
Across UAE, Qatar, Kuwait, and the wider GCC, employers recognize HRCI certifications as proof of structured HR competency. This certification strengthens your profile beyond local experience.
This program is suited to professionals with a working knowledge of Google Ads. Beginners are encouraged to start with a foundational PPC or Google Ads course before enrolling.
Your role shifts from operational leader to business partner.
Stop running Performance Max on default settings. Direct the AI with the data, feeds, and signals that decide where your budget goes and what it returns.
Read campaign data with confidence, find exactly where results leak, and act on it instead of waiting for the AI to self-correct.
Move beyond launching campaigns to scaling them, applying the advanced bidding and creative testing techniques that turn working campaigns into repeatable, profitable results.
Set up Performance Max campaigns with objectives tied to ROAS, CPL, and lead generation, not just ad delivery.
Prepare accurate conversion tracking, optimised product feeds, and audience signals so the campaign optimises toward what matters.
Read the Insights Tab, isolate underperformance, and apply fixes that improve efficiency and cost per result.
Grow profitable campaigns at scale and fold them into your wider strategy.
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Introduction to Performance Max Campaign Foundations Creative Asset Development Building Campaigns in Google Ads Analysing and Optimising Performance Advanced Techniques for Scaling Integrating Performance Max into Wider Strategy Practical Workshop Learner satisfaction rate across all programs
Performance Max in Practice is a KHDA-accredited training course that teaches marketers to build, manage, optimise, and scale Google Performance Max campaigns across all Google channels.
The course is designed for digital marketers, PPC specialists, and marketing managers who manage Google Ads campaigns and want stronger, measurable campaign performance.
Yes. A working knowledge of Google Ads is recommended. Beginners are encouraged to complete a foundational PPC or Google Ads course before enrolling.
The course covers campaign setup, conversion tracking, product feeds, audience signals, creative assets, budgeting and bidding, the Insights Tab, troubleshooting, value-based bidding, and cross-channel strategy.
Yes. Participants who successfully complete the program will receive a KHDA-accredited certificate in Performance Max in Practice.
You will learn to plan, build, and optimise Performance Max campaigns, improve ROAS and cost per lead, and integrate AI-powered campaigns into wider marketing strategies.
The course is delivered through flexible learning options, including live online classes, classroom sessions, and blended learning formats.
Yes. The course includes a live workshop with real-time campaign building in Google Ads, covering asset uploads, audience targeting, reporting, and optimisation.
