Planning, Delivering & Optimising Campaigns
The Programmatic Advertising program, accredited by KHDA, is built for marketers and media planners who want to buy audiences with precision in a privacy-first landscape. This program develops your command of the platforms, targeting strategies, and optimisation methods that turn automated media buying into measurable business outcomes.
Accredited By: KHDA
Delivery: Flexible delivery options – Live Online, Classroom, Blended Formats
Understand how DSPs, DMPs, SSPs, and real-time bidding work together to execute programmatic campaigns.
Navigate first-party data, clean rooms, contextual and geo-targeting, and identity solutions as third-party cookies phase out.
Work across Display, Native, Audio, In-App, CTV, and DOOH, and use Dynamic Creative Optimisation to personalise delivery at scale.
Set KPIs, define audiences, and build bidding strategies through step-by-step campaign setup.
Apply AI tools to planning and forecasting, and refine performance using viewability and attention metrics.
Use Supply Path Optimisation to choose suppliers strategically and see exactly where your budget goes.
Programmatic Advertising turns automated media buying from a black box into something you can plan, direct, and account for. You start with the technology and buying strategies that power programmatic, move through privacy-first targeting and creative delivery, and finish on live campaign planning and optimisation.
Through real-world examples and interactive exercises, you learn to plan campaigns with confidence and shape your organisation’s programmatic strategy, addressing the realities that now define the space, including privacy changes, supply chain transparency, and sustainability.
This program suits both professionals already running programmatic campaigns who want to sharpen strategy and process, and those new to programmatic seeking a clear, practical grounding in planning and execution.
Define programmatic advertising and explain how it supports organisational goals and measurable outcomes.
Work confidently with DSPs, DMPs, SSPs, and real-time bidding across the campaign execution chain.
Apply first-party data, clean rooms, contextual, geo, and identity solutions for compliant, effective targeting.
Set up campaigns end to end, refine them with AI and attention metrics, and apply Supply Path Optimisation for transparency.
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Learner satisfaction rate across all programs
Programmatic Advertising is a KHDA-accredited training course that teaches marketers to plan, deliver, and optimise programmatic campaigns across the technologies, targeting methods, and formats that power automated media buying.
The course is designed for marketers, media planners, and digital professionals, whether already running programmatic campaigns or new to the field and seeking a practical grounding.
No. The course suits both newcomers seeking a clear introduction and experienced professionals wanting to refine their programmatic strategy and processes.
The course covers programmatic technology (DSPs, DMPs, SSPs, RTB), privacy-first targeting, ad formats, Dynamic Creative Optimisation, campaign planning, AI and analytics, and Supply Path Optimisation
Yes. Participants who successfully complete the program will receive a KHDA-accredited certificate in Programmatic Advertising.
You will learn to plan and execute programmatic campaigns, target audiences in a privacy-first environment, optimise with AI and attention metrics, and buy media transparently.
The course is delivered through flexible learning options, including live online classes, classroom sessions, and blended learning formats.
Yes. The course includes a live workshop where you build and plan a campaign using real-world scenarios, applying targeting, bidding, and creative strategies, then optimise in real time
