Driving Brand Growth Through Creator Partnerships
The Influencer Marketing Strategy program, accredited by KHDA, gives marketing professionals a structured way to plan, manage, and measure creator partnerships instead of treating them as experiments. You learn to find creators worth investing in, build campaigns around business goals, and report on results that matter.
Accredited By: KHDA
Delivery: Flexible delivery options – Live Online, Classroom, Blended Formats
In the UAE, Qatar, Kuwait and the wider GCC, HR is no longer just paperwork. Organizations expect structure, compliance awareness, and professional clarity. This program gives you that structure.
Understand the full landscape of influencer marketing, from celebrity endorsements and creator collaborations to employee advocacy and ambassador programmes.
Map where influencer content drives awareness, consideration, and conversion, so campaigns serve the right funnel stage rather than just generating reach.
Research and discover influencers using modern tools, then evaluate them on audience demographics, engagement quality, and authentic fit.
Choose between nano, micro, macro, and celebrity influencers based on campaign goals, then segment and prioritise partnerships strategically.
Build strong working relationships with creators through clear onboarding, fair negotiation, and collaboration practices designed for long-term value.
You will not simply study HR. You will understand how to operate as a professional HR contributor.
Define the right KPIs, track engagement, reach, and conversions, and use campaign data to optimise future strategy.
Influencer Marketing Strategy gives marketers a practical framework for building creator partnerships that deliver measurable outcomes, not just impressions. You move from understanding how the channel has evolved through identifying and evaluating creators to planning, managing, and measuring full campaigns.
Through exercises and real-world examples relevant to the UAE and GCC digital landscape, you learn to plan campaigns with confidence, manage creator relationships effectively, and report on performance in terms the business cares about.
Across UAE, Qatar, Kuwait, and the wider GCC, employers recognize HRCI certifications as proof of structured HR competency. This certification strengthens your profile beyond local experience.
This program suits both professionals launching influencer campaigns for the first time and those looking to optimise existing programmes.
Your role shifts from operational leader to business partner.
Evaluate influencers on audience fit, engagement quality, and brand alignment instead of follower count alone — reducing wasted spend and mismatched partnerships.
Structure influencer activity around awareness, consideration, or conversion objectives so campaigns are accountable to results, not just content volume.
Track and report on influencer performance using defined KPIs, giving leadership the data it needs to continue investing in the channel
Explain how brands and creators collaborate to drive business growth across the customer journey.
Research influencers using discovery tools, assess audience fit and authenticity, and segment partnerships by campaign goals.
Onboard creators, negotiate terms, manage workflows with the right tools, and ensure brand compliance throughout.
Define KPIs, track reach, engagement, and conversions, and apply campaign insights to strengthen future strategy.
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4 topics covered
Introduction to Performance Max Campaign Foundations Creative Asset Development Building Campaigns in Google Ads Analysing and Optimising Performance Advanced Techniques for Scaling Integrating Performance Max into Wider Strategy Practical Workshop Learner satisfaction rate across all programs
Influencer Marketing Strategy is a KHDA-accredited training course that teaches marketers to plan, manage, and measure influencer campaigns using structured creator partnerships and performance-driven strategy.
The course is designed for marketing managers, brand managers, social media specialists, PR professionals, and entrepreneurs who want to build or improve influencer marketing initiatives.
No. The course suits both professionals launching influencer campaigns for the first time and those seeking to optimise existing programmes.
The course covers influencer marketing evolution, the customer journey, creator discovery and evaluation, strategy and segmentation, partnership management, campaign tools, and ROI measurement.
Yes. Participants who successfully complete the program will receive a KHDA-accredited certificate in Influencer Marketing Strategy.
You will learn to research and evaluate creators, plan influencer campaigns aligned to business goals, manage partnerships effectively, and measure performance using relevant KPIs.
The course is delivered through flexible learning options, including live online classes, classroom sessions, and blended learning formats.
Yes. The course includes a hands-on workshop where you identify influencers for a sample campaign, develop an influencer strategy, and evaluate success using performance metrics.
