Building Core Skills for Modern Marketing
Accredited By: KHDA, CPD UK
Delivery: Flexible delivery options – Live Online, Classroom, Blended Formats
In the UAE, Qatar, Kuwait and the wider GCC, HR is no longer just paperwork. Organizations expect structure, compliance awareness, and professional clarity. This program gives you that structure.
Understand how paid, owned, and earned media work together, and map the customer journey across digital touchpoints from awareness to conversion.
Learn how search engines work, conduct basic keyword research, and understand emerging AI-driven search concepts including LEO, GEO, AEO, and AIO.
Get introduced to PPC advertising, display formats, audience targeting, retargeting, budget planning, and measuring paid media performance.
Apply UX and conversion principles to landing pages, build simple content plans, and manage social media engagement across platforms.
Understand lifecycle email campaigns, apply basic audience segmentation, and get introduced to affiliate marketing and strategic partnership channels.
You will not simply study HR. You will understand how to operate as a professional HR contributor.
Learn to track KPIs, build marketing dashboards, understand attribution models, and use data insights to improve campaign effectiveness.
Digital marketing is now an essential capability for any organisation looking to reach, engage, and convert customers online. With a growing number of platforms, technologies, and data sources available, marketers need a clear understanding of how digital channels work together to support business objectives.
Digital Marketing Foundations provides a structured introduction to these core principles. You gain practical knowledge of how to plan and execute campaigns, understand audience behaviour, optimise websites for conversions, and measure performance using key metrics and analytics tools — building the foundational skills that modern digital marketing strategies require.
Across UAE, Qatar, Kuwait, and the wider GCC, employers recognize HRCI certifications as proof of structured HR competency. This certification strengthens your profile beyond local experience.
No prior technical experience is required. This program is designed to build foundational knowledge from the ground up.
Your role shifts from operational leader to business partner.
Understand how search, social, paid media, email, and content work together so you contribute to campaigns with context, not just isolated tasks.
Move from executing instructions to planning simple campaigns, setting KPIs, and reporting on performance using the metrics that matter.
Build the core digital marketing knowledge that employers, agencies, and clients expect before handing you channel-specific responsibility.
Explain how paid, owned, and earned media contribute to marketing strategies and how different online channels drive business growth.
Map customer journeys, identify key audience touchpoints, and apply behavioural and demographic segmentation techniques.
Conduct basic keyword research, create simple campaign plans and content calendars, and apply website optimisation and conversion techniques.
Track marketing performance using KPIs and analytics dashboards, understand attribution models, and use data insights to optimise campaigns.
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Introduction to Performance Max Campaign Foundations Creative Asset Development Building Campaigns in Google Ads Analysing and Optimising Performance Advanced Techniques for Scaling Integrating Performance Max into Wider Strategy Practical Workshop Learner satisfaction rate across all programs
Digital Marketing Foundations is a KHDA and CPD UK accredited training course that teaches core digital marketing principles across search, paid media, content, email, social media, and analytics.
The course is designed for individuals starting a career in digital marketing, marketing executives, business owners, and professionals transitioning into digital marketing roles.
No. No prior technical experience is required. The course is designed to build foundational digital marketing knowledge from the ground up.
The course covers customer journeys, search and SEO, paid media, website and conversion principles, content and social media marketing, email and partnership channels, and measurement and analytics.
Yes. Participants who successfully complete the program will receive a KHDA and CPD UK accredited certificate in Digital Marketing Foundations.
You will learn to understand the digital marketing ecosystem, analyse customer journeys, plan campaigns across channels, and measure performance using KPIs and analytics dashboards.
The course is delivered through flexible learning options, including live online classes, classroom sessions, and blended learning formats.
Yes. The course includes a hands-on workshop where you map customer journeys, conduct keyword research, create campaign plans, and evaluate marketing performance using key metrics.
