Accredited By: KHDA
Delivery: Blended Learning Format
In the UAE, Qatar, Kuwait and the wider GCC, HR is no longer just paperwork. Organizations expect structure, compliance awareness, and professional clarity. This program gives you that structure.
Audit tools by function and maturity, decide when to build, buy, or subscribe, and connect AI tools into your existing stack.
Use AI for research, insight, and ICP building, generate campaign briefs, and forecast performance before committing spend.
Choose KPIs when AI supports execution, compare AI-enabled analytics tools, and build dashboards with actionable recommendations.
Manage bias, transparency, and trust, understand UAE and GCC AI marketing context, and build an AI-first team culture.
You will not simply study HR. You will understand how to operate as a professional HR contributor.
AI Marketing Strategy and Tools is for leaders who need to move past experimenting with AI and start implementing it with structure. You learn to assess where your organisation sits on the AI maturity curve, select tools that fit your budget and stack, and plan campaigns where AI earns its place in the workflow.
The program covers strategic planning, tool evaluation, measurement frameworks, and governance, closing with a capstone where you deliver a 12-month AI marketing roadmap.
Across UAE, Qatar, Kuwait, and the wider GCC, employers recognize HRCI certifications as proof of structured HR competency. This certification strengthens your profile beyond local experience.
This program suits senior marketing professionals at intermediate to advanced level who make decisions about AI investment, tool adoption, and team implementation.
Your role shifts from operational leader to business partner.
Stop adopting tools because they're trending and start building a business case with ROI logic, maturity assessment, and clear implementation priorities.
Audit AI tools by function, maturity, and budget fit so your organisation invests in what works rather than subscribing to everything available.
Deliver a 12-month AI marketing implementation plan with measurable milestones, governance built in, and a clear case for investment.
Align AI initiatives with business goals, identify high-value opportunities, and build a strategic case with ROI logic.
Audit tools by function and budget, evaluate build-vs-buy decisions, and integrate AI into your existing martech environment.
Use AI for research, ICP building, and campaign briefs, and forecast performance before committing a budget.
Create a practical roadmap with governance, measurement frameworks, and milestones your organisation can execute.
4 topics covered
4 topics covered
4 topics covered
4 topics covered
3 topics covered
Introduction to Performance Max Campaign Foundations Creative Asset Development Building Campaigns in Google Ads Analysing and Optimising Performance 
Advanced Techniques for Scaling 
Integrating Performance Max into Wider Strategy 
Practical Workshop Learner satisfaction rate across all programs
AI Marketing Strategy and Tools is a KHDA-accredited, eight-hour blended course that teaches marketing leaders to build AI strategies, select the right tools, and deliver practical implementation roadmaps.
The course is designed for marketing managers, CMOs, VPs, growth leaders, and agency leaders who make decisions about AI investment and team implementation.
A working understanding of marketing strategy is recommended. The course is positioned at intermediate to advanced level for senior marketing professionals.
The course covers AI maturity assessment, the AI tool landscape, AI-powered campaign planning, measurement and attribution, and governance and leadership.
Yes. Participants who successfully complete the program will receive a KHDA-accredited certificate in AI Marketing Strategy and Tools.
The course covers HubSpot AI, Salesforce Einstein, GA4, ChatGPT, Perplexity, Semrush, Jasper, Make.com, Power BI, and Google Ads AI.
The course is delivered in a blended learning format.
Yes. The course includes hands-on exercises including planning a complete AI-powered campaign and delivering a 12-month AI marketing implementation roadmap as a capstone.
