Accredited By: KHDA
Delivery: Blended Learning Format
In the UAE, Qatar, Kuwait and the wider GCC, HR is no longer just paperwork. Organizations expect structure, compliance awareness, and professional clarity. This program gives you that structure.
Focus on B2B metrics that matter, use CRM scoring to prioritise leads, and understand revenue attribution models.
You will not simply study HR. You will understand how to operate as a professional HR contributor.
AI in B2B Marketing equips you to build pipelines faster using AI for every stage, from identifying and scoring prospects to personalising outreach and measuring what converts. You learn to apply AI across lead generation, ABM, email sequences, LinkedIn content, and revenue attribution.
The program covers intent data, CRM scoring, and sales-marketing alignment, closing with a capstone where you build a complete B2B demand generation plan for your own pipeline.
Across UAE, Qatar, Kuwait, and the wider GCC, employers recognize HRCI certifications as proof of structured HR competency. This certification strengthens your profile beyond local experience.
This program suits B2B professionals at intermediate to advanced level who are responsible for pipeline creation, lead quality, and revenue-focused marketing.
Your role shifts from operational leader to business partner.
Use AI prospecting tools and firmographic data to generate matched prospect lists instead of building them manually one contact at a time.
Create cold email sequences and LinkedIn content using AI that personalises without sounding templated or generic.
Move from tracking vanity metrics to measuring what actually generates pipeline, using CRM scoring and revenue attribution models.
Use AI and firmographic data to build ICPs, prospect lists, and enriched profiles at scale.
Apply ABM strategy, prioritise accounts by intent and revenue, and personalise messaging across plays.
Create email sequences, LinkedIn content, white papers, and case studies using AI with a human voice.
Build a pipeline plan with CRM scoring, revenue attribution, and clear metrics tied to business outcomes.
4 topics covered
4 topics covered
4 topics covered
4 topics covered
4 topics covered
Introduction to Performance Max Campaign Foundations Creative Asset Development Building Campaigns in Google Ads Analysing and Optimising Performance 
Advanced Techniques for Scaling 
Integrating Performance Max into Wider Strategy 
Practical Workshop Learner satisfaction rate across all programs
AI in B2B Marketing is a KHDA-accredited, eight-hour blended course that teaches B2B marketers to use AI for lead generation, account-based marketing, outreach, and revenue attribution.
The course is designed for B2B marketing managers, sales and BD teams, marketing directors, and consultants who are responsible for pipeline creation and revenue-focused marketing.
A working understanding of B2B marketing and sales processes is recommended. The course is positioned at intermediate to advanced level.
The course covers the AI-era B2B buyer journey, AI lead generation and ICP building, account-based marketing, email outreach and LinkedIn content, and pipeline measurement and revenue attribution.
Yes. Participants who successfully complete the program will receive a KHDA-accredited certificate in AI in B2B Marketing.
The course covers Apollo.io, Clay, LinkedIn Sales Navigator, HubSpot, Salesforce, ChatGPT, Outreach.io, 6sense, Demandbase, and Clearbit.
The course is delivered in a blended learning format.
Yes. The course includes hands-on exercises including creating 50 matched prospects, building ABM messaging, and delivering a B2B demand generation plan as a capstone.
