Personalise Every Touchpoint With AI
The AI Customer Journey Automation program, accredited by KHDA, is for marketers who know their funnel has leaks but can’t see where or what to do about them. You learn to map customer journeys from live behaviour data, automate personalisation across CRM, email, and ads, and build retention flows that prevent churn before it starts.
Accredited By: KHDA
Delivery: Blended Learning Format
In the UAE, Qatar, Kuwait and the wider GCC, HR is no longer just paperwork. Organizations expect structure, compliance awareness, and professional clarity. This program gives you that structure.
Understand how AI has changed the modern funnel, map the seven journey stages, and unify CRM, site, ads, and social data.
Compare journey and CRM tools, build live maps from behaviour signals, use intent scoring, and find where prospects drop off.
Move beyond demographics to real-time intent, personalise pages, emails, and ads dynamically, and build a 5-step automated journey.
Measure what matters in a multi-touch journey, use AI to test message, timing, and channel, and report performance to leadership.
Build onboarding, upsell, and loyalty flows, predict churn, identify at-risk customers, and create referral and advocacy automation.
You will not simply study HR. You will understand how to operate as a professional HR contributor.
AI Customer Journey Automation equips marketers to see, fix, and automate the path customers take from first contact to loyal advocate. You learn to map journeys from live behaviour signals rather than assumptions, personalise touchpoints dynamically, and build automations that respond to what customers actually do.
The program covers intent scoring, multi-touch attribution, and retention design, closing with a capstone where you map a complete AI-enhanced journey for your own business.
Across UAE, Qatar, Kuwait, and the wider GCC, employers recognize HRCI certifications as proof of structured HR competency. This certification strengthens your profile beyond local experience.
This program suits marketing professionals at intermediate level who manage customer-facing journeys and want to apply AI for personalisation, automation, and retention.
Your role shifts from operational leader to business partner.
Map where prospects drop off using behaviour signals and intent scoring, then fix the gaps with targeted automation.
Set trigger-based automations for key behaviours so every customer sees the right message at the right stage without manual intervention.
Use AI to identify at-risk customers before they churn, and build onboarding, upsell, and loyalty flows that extend lifetime value.
Map customer journeys from behaviour data, unify CRM and channel signals, and identify critical drop-off points.
Implement intent-based scoring and trigger personalised automations across email, ads, and web experiences.
Fix critical journey leaks using data-driven changes and AI-tested variations in message, timing, and channel.
Build onboarding, upsell, referral, and retention flows that predict and prevent customer churn.
4 topics covered
4 topics covered
4 topics covered
4 topics covered
4 topics covered
Introduction to Performance Max Campaign Foundations Creative Asset Development Building Campaigns in Google Ads Analysing and Optimising Performance 
Advanced Techniques for Scaling 
Integrating Performance Max into Wider Strategy 
Practical Workshop Learner satisfaction rate across all programs
AI Customer Journey Automation is a KHDA-accredited, eight-hour blended course that teaches marketers to map, personalise, and optimise customer journeys using AI across CRM, email, ads, and retention flows.
The course is designed for CRM and email managers, performance marketers, e-commerce marketers, and marketing directors who manage customer-facing journeys and want to apply AI for personalisation and retention.
A working understanding of marketing funnels and CRM is recommended. The course is positioned at intermediate level for professionals already managing customer-facing campaigns.
The course covers AI-era journey mapping, journey tools and techniques, personalisation at scale, attribution and journey optimisation, and retention and loyalty design.
Yes. Participants who successfully complete the program will receive a KHDA-accredited certificate in AI Customer Journey Automation.
The course covers HubSpot, Salesforce Einstein, ActiveCampaign, Demandbase, UXPressia, GA4, Segment, Klaviyo, and Monday CRM.
The course is delivered in a blended learning format.
Yes. The course includes hands-on exercises including building a 5-step automated journey and mapping a complete customer journey for your own business as a capstone.
