Data-Driven Decisions for Better Performance
The Analytics in Marketing program, accredited by KHDA, is for marketers surrounded by data from every channel who need to turn it into decisions rather than dashboards. You learn to apply analytics methods, build actionable reports, and use AI and machine learning to move from reporting what happened to predicting what will happen.
Accredited By: KHDA
Delivery: Flexible delivery options – Live Online, Classroom, Blended Formats
In the UAE, Qatar, Kuwait and the wider GCC, HR is no longer just paperwork. Organizations expect structure, compliance awareness, and professional clarity. This program gives you that structure.
Understand the role of data in marketing strategy, identify key challenges, and build a data-driven mindset across your team.
Work with structured and unstructured data, learn to collect, clean, and manage it effectively, and ensure quality, privacy, and compliance.
Apply analytics to social media, email, paid search, and display campaigns, and communicate insights using dashboards and visualisations.
Track ROI, engagement, and conversion metrics across digital, direct, and broadcast campaigns, and refine strategy based on results.
Apply machine learning to forecast trends, optimise targeting, and automate tasks, with case studies of AI-powered marketing success.
You will not simply study HR. You will understand how to operate as a professional HR contributor.
Analytics in Marketing equips marketers with the skills to harness data from multiple channels and apply it to decisions that improve campaign performance and ROI. Using real-world case studies, interactive quizzes, and practical exercises, you learn to translate data into strategic actions rather than accumulating metrics without direction.
The program covers analytics methods across digital, broadcast, and direct marketing channels, and introduces AI and machine learning for predictive analysis, automation, and actionable dashboards — applicable to both UAE and global markets.
Across UAE, Qatar, Kuwait, and the wider GCC, employers recognize HRCI certifications as proof of structured HR competency. This certification strengthens your profile beyond local experience.
This program suits marketers seeking to strengthen their analytical capabilities and apply data-driven strategies across all marketing channels.
Your role shifts from operational leader to business partner.
Move from gut-feel campaign adjustments to structured analysis that identifies what's working, what's not, and where to reallocate
Build reports and visualisations designed to trigger decisions, not just display numbers — for your team and for leadership.
Apply predictive analytics and machine learning to forecast trends and automate routine analysis, turning AI from a buzzword into a daily tool.
Implement analytics methods to optimise campaigns across digital, direct, and broadcast channels.
Track ROI, engagement, and conversion metrics, and refine strategy using data-driven techniques.
Design actionable dashboards that visualise KPIs and integrate multi-channel data for strategic insight.
Apply machine learning to forecast trends, optimise targeting, and automate tasks for smarter, faster marketing decisions.
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Introduction to Performance Max Campaign Foundations Creative Asset Development Building Campaigns in Google Ads Analysing and Optimising Performance Advanced Techniques for Scaling Integrating Performance Max into Wider Strategy Practical Workshop Learner satisfaction rate across all programs
Analytics in Marketing is a KHDA-accredited training course that teaches marketers to apply data analytics, build actionable dashboards, and leverage AI and machine learning for smarter marketing decisions.
The course is designed for digital and performance marketing specialists, marketing managers, campaign planners, marketing analysts, and professionals looking to integrate AI into their marketing decisions.
No. The course covers data foundations and builds progressively to advanced methods including AI and predictive analytics, making it suitable for marketers at varying experience levels.
The course covers data foundations, data types and best practices, analytics across digital channels, measuring marketing effectiveness, predictive analytics and AI, dashboard design, and applying analytics to strategic decisions.
Yes. Participants who successfully complete the program will receive a KHDA-accredited certificate in Analytics in Marketing.
You will learn to apply analytics methods across marketing channels, track and measure campaign performance, build actionable dashboards, and use AI and machine learning for predictive marketing decisions.
The course is delivered through flexible learning options, including live online classes, classroom sessions, and blended learning formats.
Yes. The course includes a hands-on workshop where you analyse sample datasets, build decision-making dashboards, and apply AI and machine learning insights to campaign optimisation.
