Using Data & AI to Maximise Marketing ROI
The Data & Marketing Analytics program, accredited by KHDA, is for marketers who have moved past asking what happened and need to understand why and what to do next. You learn to apply descriptive, predictive, and prescriptive analytics alongside AI and machine learning, and leave with an Excel workbook and a 90-day action plan you built during the session.
Accredited By: KHDA
Delivery: Flexible delivery options – Live Online, Classroom, Blended Formats
Participants receive: Excel analytics workbook with templates, formulas, practical frameworks, and tools for building a 90-day analytics action plan.
In the UAE, Qatar, Kuwait and the wider GCC, HR is no longer just paperwork. Organizations expect structure, compliance awareness, and professional clarity. This program gives you that structure.
Understand the Data → Information → Insight → Action model and develop structured analytics processes that drive a data-driven marketing culture.
Analyse past performance, forecast marketing outcomes, and apply insights for future campaign optimisation using all three analytics approaches.
Calculate Customer Lifetime Value, analyse market demand and competitive positioning, and apply data-driven segmentation and targeting strategies.
Use Marketing Mix Models (MMM) and Market Response Models (MRM), and distinguish correlation from causation in marketing data.
Apply attribution modelling to allocate marketing budgets effectively and optimise campaign performance across channels and platforms.
You will not simply study HR. You will understand how to operate as a professional HR contributor.
Apply practical AI and machine learning techniques for predictive optimisation, automation, and pattern recognition across marketing campaigns.
Modern marketing success depends on the ability to transform data into actionable insights. With the growth of big data, AI, and advanced analytics tools, marketers must move beyond reporting metrics to understanding why performance happens and how to optimise it.
Data & Marketing Analytics provides a practical, hands-on approach to applying analytics across both traditional and digital channels. You learn to measure performance, forecast outcomes, optimise customer journeys, and maximise Return on Marketing Investment using proven analytical frameworks. Participants receive an Excel workbook with templates, formulas, and analytical models for immediate workplace application.
Across UAE, Qatar, Kuwait, and the wider GCC, employers recognize HRCI certifications as proof of structured HR competency. This certification strengthens your profile beyond local experience.
A basic understanding of marketing metrics is helpful, but advanced statistical knowledge is not required.
Your role shifts from operational leader to business partner.
Stop reporting what happened and start explaining why — then recommend what to do next, using descriptive, predictive, and prescriptive analytics.
Apply Marketing Mix Models and attribution modelling to show where investment works and where it doesn't, in terms finance and leadership understand.
Use machine learning and predictive techniques for real campaign decisions — forecasting, targeting, and automation — not theoretical exploration.
Develop a data-to-insight-to-action process and implement structured analytics practices across your marketing operation.
Use descriptive analytics to evaluate past performance, predictive analytics to forecast outcomes, and prescriptive analytics to guide next steps.
Apply Marketing Mix Models, Market Response Models, and attribution modelling to optimise channel investment and campaign performance.
Apply AI and machine learning for predictive optimisation and create a practical 90-day marketing analytics action plan focused on ROI growth.
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Introduction to Performance Max Campaign Foundations Creative Asset Development Building Campaigns in Google Ads Analysing and Optimising Performance Advanced Techniques for Scaling Integrating Performance Max into Wider Strategy Practical Workshop Learner satisfaction rate across all programs
Data & Marketing Analytics is a KHDA-accredited, 16-hour workshop that teaches marketers to apply descriptive, predictive, and prescriptive analytics alongside AI and machine learning to maximise marketing ROI.
The course is designed for digital and performance marketing professionals, marketing managers, marketing analysts, and brand and growth managers responsible for ROI measurement and data-driven decisions.
No. A basic understanding of marketing metrics is helpful, but the course is designed for marketing professionals, not statisticians.
The course covers analytics frameworks, data types, descriptive and predictive analytics, customer and market analytics, Marketing Mix Models, attribution modelling, digital analytics integration, and AI and machine learning applications.
Yes. Participants who successfully complete the program will receive a KHDA-accredited certificate in Data & Marketing Analytics.
You will learn to build analytics frameworks, apply three levels of analytics to marketing decisions, use marketing models and attribution for budget optimisation, and integrate AI for predictive marketing.
The course is delivered through flexible learning options, including live online classes, classroom sessions, and blended learning formats.
Yes. The course includes hands-on work with an Excel analytics workbook throughout, plus a 90-day marketing analytics action plan you build for your own operation.
